BRANDING

I also learned how to brand and market both of my businesses through brand identity, market research, packaging, building customer relationships, content creation, value proposition, and much more.

When people thought of Dopematik, I wanted them to have a one of a kind and dope experience overall. I used the colors black, gold, and white since they all symbolize something beautiful/dope coming out of the darkness (depression). I wanted to inspire and bring people together through creativity.

With Ooohlaté, I wanted the vibe of a French tea party with a mix of Latin. People normally call be Lala and would say, “ooohlalaaa” to be funny, so I used that and incorporated té (which means tea in Spanish).

Here, you’ll find images of branding and marketing tools I’ve used for each venture—from logos, promotional branding, to packaging.